As home prices have surged since the pandemic, many first-time buyers are feeling the pressure to stretch their budgets to enter the housing market. However, financial experts like entrepreneur and Shark Tank investor Kevin O’Leary caution against overextending. His advice: “Start small” and ensure your monthly housing costs don’t exceed 30% of your after-tax income.
O’Leary’s warning echoes a popular rule of thumb in financial planning. The U.S. Department of Housing and Urban Development classifies households spending more than 30% of their income on housing as “cost burdened,” and those spending over 50% as “severely cost-burdened.” But with high home prices and interest rates, adhering to this guideline is increasingly challenging.
Rising Costs Are Squeezing Buyers
Nearly 19 million American homeowners were cost burdened in 2023, according to the U.S. Census Bureau. A significant factor is rising homeowner expenses, such as insurance—5.4 million homeowners paid $4,000 or more annually for insurance last year.
Median home prices have also climbed sharply, reaching $420,400 in the third quarter of this year, nearly $100,000 more than in the same period of 2020. Meanwhile, the average 30-year mortgage rate remains high at 6.7%, defying expectations of a decline after the Federal Reserve’s recent rate cuts.
These rising costs are reshaping the demographics of homebuyers. First-time buyers now account for only 24% of the market, down from 32% last year, marking the lowest share since the National Association of Realtors (NAR) began tracking the data in 1981. Additionally, the median age of first-time buyers has risen to 38, up from 35 last year.
Strategies to Overcome Market Challenges
For those entering the housing market, careful planning and flexibility can help mitigate common financial pitfalls. Here are strategies to consider:
- Explore Assistance Programs
First-time homebuyers can take advantage of grants and assistance programs to offset costs. For instance, the Fannie Mae HomePath Ready Buyer program offers up to 3% of the purchase price in closing cost assistance. Research federal, state, and local programs to find options tailored to your needs. - Stay Below Your Budget
HousingWire reports that nearly 40% of recent homebuyers exceeded their budget, with 47% feeling financially overwhelmed after their purchase. To avoid this, aim to buy a home priced at 85% to 90% of your preapproved budget, leaving a cushion for unexpected expenses like repairs or rising taxes. - Consider Relocation
Moving to a more affordable city or state can significantly reduce housing costs. A September Redfin report found that remote work is enabling many buyers to relocate to areas with lower median home prices. Nine of the top 10 migration destinations were more affordable than the buyers’ original locations. - Boost Your Income
For those unwilling to compromise on location or budget, increasing your income may be the only way to meet the 30% guideline. Side hustles, starting a business, or renting out a spare bedroom can provide the extra funds needed to comfortably afford your home.
Long-Term Financial Planning
The dream of homeownership remains achievable, but it requires a strategic and informed approach. By staying within your budget, leveraging available resources, and considering creative solutions like relocation or income boosts, first-time buyers can navigate the challenges of today’s housing market while setting themselves up for long-term financial stability.

